What’s really in your beauty products?

Our beauty regimes have evolved thanks to the twists and turns of the past year or so. The Covid-19 pandemic saw us spend more time than ever at home and with the change of routine, so too came progression in the way we take care of our skin.

Post-lockdown, our obsession with going back to basics will likely endure, with leading trends slow beauty and skin minimalism paving the way for more natural, effective skincare solutions.

As a nation, we now want more information about the products we’re putting onto our skin day in, day out.

But, as you may have found, discovering the truth about what’s really in the beauty products littering your bathroom cabinet and bedroom dresser isn’t as easy as it should be.

In this blog post, we take a closer look at how skin minimalism is changing the way we do things; why we crave shorter, more natural ingredients lists; and which skincare ingredients should be applauded and avoided.

How minimalism is shaping the beauty scene

Along with slow beauty, skin minimalism is changing the way we beautify ourselves daily.

Riding the wave of lockdown beauty, skin minimalism or ‘skinimalism’ encourages us to say “goodbye” to the complex beauty regimes that lay idle when we all stayed at home.

Instead, we’re saying a big “hello” to simpler, more effective skincare solutions that put natural beauty first and concentrate on aiding skin function for the long term.

With skin minimalism, less is more. The trend has given many the confidence to cut product use down dramatically as well as focus on healing and creating luminosity, rather than concealing the skin and its unique challenges.

These simplified routines have been applauded by many as serious time savers, with the hours usually dedicated to applying multiple skincare products day and night, now able to be spent elsewhere.

Why the world wants natural ingredients

In addition to embracing fewer products as part of your new minimalist skincare routine, you’re also encouraged to use better quality, more natural ingredients.

Nature has so many great gifts to give. The healing and nourishing properties of naturally derived ingredients were all too often overlooked. Instead fast-acting, invasive products with chemically rich bases were prized throughout the beauty industry. Thankfully, times are changing.

It’s now natural ingredients that are the first and best picks, a change of heart that unlocks countless benefits for consumers.

By choosing natural ingredients, you’re making a conscious choice to be more earth-friendly, lowering the environmental impact that is adversely charged when ingredients are conventionally manufactured, transported and used.

It’s not just the environment that’ll love your use of natural ingredients. Your skin will love them too as Squirrel’s Nut Butter details:

“One of the biggest problems with synthetic skincare products is that they’re harmful to some individuals’ skin.

Certain ingredients contained within these products can cause everything from swelling to redness to itchiness to outright allergic reaction. For this reason, they’re better avoided altogether.”

Natural ingredients that are free from unnecessary fillers and irritants are gentler, providing better long-term results for your skin.

This skin-friendliness and effectiveness equals great news for the environment as less frivolous purchases are made and fewer products are wasted.

Skincare ingredients to love (and hate)

Natural ingredients make perfect sense for so many reasons. With this and the skin minimalism movement, consumers are taking a closer look at the ingredients on the back of their beauty products as well as expecting shorter, more natural lists. But what should you embrace and avoid when reviewing a potential product?

Alcohol, parabens, phthalates, sulphates, petrochemicals, synthetic dyes, propylene glycol, and triclosan are ingredients to avoid. While unsustainable palm oil, we use organic palm kernel oil as an earth-friendly alternative, is another no-no.

Products that use herbal blends, essential oils and fruit extracts are great options for those looking to uplift and refresh their complexion.

Depending on the formulation, natural ingredients can also be used to cool and soothe, relieving skin complaints over time, while deeply cleansing.

The Organic Apoteke difference

Here at Organic Apoteke, we’re passionate about product transparency and skin minimalism. We use only the best quality, natural ingredients in our formulations, you’ll find no nasties here!

Our range of 8 products may not be huge, but each and every one of our solutions is perfectly formulated.

You can explore our natural skincare collection right here to discover unique solutions that deliver skin-friendly results for the long term.

Image: IRA_EVVA / Shutterstock.com