Skin minimalism may be the trend of the moment, but it’s been on our agenda since we opened our doors. Taking the less is more approach and favouring fewer ingredients delivered via natural, multifunctional products, unlocks many benefits. This is particularly true in the long term, where fast fixes with invasive, chemically-laden formulations fall flat….
Continue reading
Skin minimalism has transformed our skincare regimes over the past year. Its pared-back approach advocates for fewer products for the laid back, lockdown-inspired ritual that saves time and gets back to basics. But could fewer ingredients really be the key to more effective skincare? Vogue details why less is indeed more: “We’ve become accustomed to…
Continue reading
Lockdown life saw many of us go back to basics with most areas of our lives, including our skincare routines, and it has worked wonders on our complexions. Now the beauty industry has terms for these simplified approaches to self-care – namely ‘slow beauty’ and ‘skin minimalism’, but what’s the difference? Here we delve deeper…
Continue reading
If lockdown has taught us anything, it’s that we really don’t need all the extravagant extras to live our best life, especially when it comes to our self-care routines. The vast majority of us have spent a year mostly makeup-free. We’ve been pleasantly surprised by the physical (see what really happens when you go makeup-free),…
Continue readingJoin our Butterfly Club!
Receive a 20% Discount on subscription as well as Members only monthly offers.
